London-based boutique Crux Asset Management has formed a strategic alliance with Swiss-based Union Bancaire Privee Privé (UBP) to bolster its equity offering in Asia.
The arrangement will see Crux provide advice on Asian equity funds and mandates while UBP will provide a distribution network that will give Asian investors access to Crux’s equity products.
Nicolas Faller, co-CEO of asset management at UBP referenced the “dynamism and growth potential in Asian markets” adding that the partnership with Crux would “accelerate our asset management expansion in the region”.
The alliance with UBP is another step in Crux’s aim to expand its Asian presence.
In June 2021, the firm recruited Baillie Gifford’s Asia investment manager Ewan Markson-Brown to lead its Asian business.
And in December, Crux launched an active Asia ex-Japan equity strategy.
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